Data Feeds

OEM Incentives Feed

All OEM incentives currently available, in one normalized feed.

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Reference

Data Dictionary

This is the feed's data dictionary: every field a record carries, with the type and meaning of each. Every field is captured from the manufacturer's own published offer. Use it to confirm the feed answers your questions before you request a sample.

Offers captured from 30+ manufacturers' sites, updated daily.

42 of 42 fields

		Example	Description
`id`	string	6e0fb5c9d6c174b0e44338071fe703d942d9ef968a154417dc43c3dbfe4f369f	SHA of the entire offer document, unique in unified format.
`base_sha`	string	8cce57930c2b0c5130de2b05542317698a1ca715ba25df028bd7c267e7409361	SHA of the base offer document, excludes seed_id and zipcode.
`nlp_sha`	string	8cce57930c2b0c5130de2b05542317698a1ca715ba25df028bd7c267e7409361	SHA of textual fields (titles, offers, disclaimers).
`dealer_id`	string	10000334	MarketCheck’s internal website ID for the OEM website.
`source`	string	ford.com	OEM website domain where the offer was crawled.
`zipcode`	string	90007	Zip code of the offer.
`msa_code`	string	5380	MSA Code of the offer zip code.
`city`	string	Houston	Enriched based on the offer zipcode.
`state`	string	TX	Enriched based on the offer zipcode.
`latitude`	float	44.972179	6 precision latitude component of the location.
`longitude`	float	-93.374375	6 precision longitude component of the location.
`scraped_at_date_ts`	int	1726322921	UNIX seconds timestamp when first collected.
`scraped_at_date`	string	2024-09-14T14:08:41.000Z	Datetime string format of first scrape.
`status_date_ts`	int	1726322921	UNIX seconds timestamp of last scrape.
`status_date`	string	2024-09-14T14:08:41.000Z	Datetime string format of last scrape.
`offer_type`	string (enum)	lease	Type of offer (lease, finance, cash).
`vehicles`	Array of objects	[{“year”: 2024, “make”: “Toyota”, “model”: “Tundra”}]	List of vehicles applicable to the offer.
`amounts`	Array of objects	[{“monthly”: 279, “term”: 36, “term_unit”: “months”}]	List of lease and/or finance amounts of the offer.
`monthly`	float	329	Monthly lease payment amount in USD.
`apr`	float	4.9	Annual percentage rate for financing.
`term`	int	36	Offer duration for lease or financing.
`term_unit`	string	months	Offer duration term’s unit.
`cashback_amount`	float	7500	Cashback amount in USD.
`cashback_target_group`	string	Military	Cashback applicable to specific groups.
`due_at_signing`	float	3500	Amount due at lease or offer signing.
`msrp`	float	35000	MSRP of the car as mentioned in the offer document.
`down_payment`	float	4000	Down payment as mentioned in the offer document.
`security_deposit`	float	0	Security deposit amount in USD.
`total_monthly_payments`	float	15000	Sum of all the monthly payments made over the offer term.
`dealer_contribution`	float	500	Dealer contribution in USD as mentioned in the offer document.
`acquisition_fee`	float	300	A fee charged to setup a new lease.
`disposition_fee`	float	300	A fee that may be charged at the end of the lease term.
`mileage_limit`	float	10000	Mileage limit under default clauses.
`over_mileage_fee`	float	0.2	Mileage charge over-limit surcharge in USD.
`lease_end_purchase_price`	float	18000	Car’s residual value at the end of offer term.
`net_cap_cost`	float	18000	Net capitalized cost.
`gross_cap_cost`	float	18000	Gross capitalized cost.
`valid_from`	string	2024-09-21	Offer start date in format MM-DD-YYYY.
`valid_through`	string	2024-10-30	Offer end date in format MM-DD-YYYY.
`titles`	Array or string	[“2025 CR-V AWD Sport Hybrid HFS Lease Conquest Offer”]	All offer titles containing key details.
`offers`	Array or string	[“$369.00 Lease per mo. For 36 mos. $4,399.00 Due at lease signing.”]	All offer texts with main terms.
`disclaimers`	Array or string	[“Offer excludes accessories and premium paint color.”]	Raw disclaimer text with fine print details.

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