Marketcheck, the most significant source of used car data in the UK, has today published a regional analysis of the most popular colour of used car purchased in each region in October.
Nationwide, of the 322,429 used cars sold in October, grey was the most popular with 21.42% of Brits choosing to purchase a used car of this colour. Pink proved to be the most unpopular choice, accounting for just 226 (0.07%) of used cars sold in October.
Whilst the most unpopular choice, Marketcheck’s analysis revealed some surprising results. The North of England (North West, North East and Yorkshire and the Humber) accounted for a third of all pink cars sold in the UK during October. The North West purchased the highest amount of pink used cars, accounting for 19.47% of all sales in October, with Northern Ireland not buying a single pink used car during the month, and just one sold in Wales.
| % of pink cars sold – Regional Breakdown |
| North West | 19.47% |
| East of England | 13.27% |
| East Midlands | 11.95% |
| South East | 11.50% |
| West Midlands | 9.29% |
| Greater London | 7.96% |
| Scotland | 7.96% |
| Yorkshire and the Humber | 7.52% |
| South West | 6.19% |
| North East | 4.42% |
| Wales | 0.44% |
| Northern Ireland | 0.00% |
Grey, white and black were the most popular colour across all regions, accounting for 62.73% of all sales. Grey was the most popular choice in the East Midlands, East of England, the South East, Wales and the West Midlands. The most popular choice in the North East, Scotland and Yorkshire and the Humber when purchasing a used car in October was white. In the North West and Greater London the most popular colour was black.
| Most Popular Colour | % of total used cars sold |
| East Midlands | Grey | 23.71% |
| East of England | Grey | 22.89% |
| North East | White | 23.38% |
| North West | Black | 22.79% |
| Greater London | Black | 23.57% |
| Northern Ireland | White | 24.76% |
| Scotland | White | 22.27% |
| South East | Grey | 21.38% |
| South West | White | 21.46% |
| Wales | Grey | 21.32% |
| West Midlands | Grey | 21.24% |
| Yorkshire and the Humber | White | 22.63% |
Alastair Campbell, Marketcheck UK:
“A fascinating look at buyer behaviour throughout October, with a remarkably consistent approach across the different areas of the United Kingdom. The North West leading the way in the sales of pink cars, with Northern Ireland selling precisely zero.”
“The used car sector provides an informative insight into wider consumer confidence across the economy – Marketcheck will continue to analyse and report on any developing narratives”
ENDS
| Colour of used cars sold UK – October 2024 |
| Black | 67,041 | 20.79% |
| White | 66,150 | 20.52% |
| Grey | 69,076 | 21.42% |
| Silver | 33,801 | 10.48% |
| Red | 29,958 | 9.29% |
| Blue | 50,358 | 15.62% |
| Green | 4,183 | 1.30% |
| Yellow | 1,636 | 0.51% |
| Pink | 226 | 0.07% |
| 322,429 | |
| Colour of used cars sold East Midlands – October 2024 |
| Black | 6,016 | 21.13% |
| White | 6,056 | 21.27% |
| Grey | 6,750 | 23.71% |
| Silver | 2,475 | 8.69% |
| Red | 2,434 | 8.55% |
| Blue | 4,241 | 14.90% |
| Green | 339 | 1.19% |
| Yellow | 134 | 0.47% |
| Pink | 27 | 0.09% |
| 28,472 | |
| Colour of used cars sold East of England – October 2024 |
| Black | 7,593 | 22.02% |
| White | 6,464 | 18.74% |
| Grey | 7,893 | 22.89% |
| Silver | 3,517 | 10.20% |
| Red | 2,876 | 8.34% |
| Blue | 5,587 | 16.20% |
| Green | 391 | 1.13% |
| Yellow | 138 | 0.40% |
| Pink | 30 | 0.09% |
| 34,489 | |
| Colour of used cars sold North East – October 2024 |
| Black | 2,133 | 18.48% |
| White | 2,698 | 23.38% |
| Grey | 2,421 | 20.98% |
| Silver | 1,026 | 8.89% |
| Red | 1,291 | 11.19% |
| Blue | 1,729 | 14.98% |
| Green | 158 | 1.37% |
| Yellow | 76 | 0.66% |
| Pink | 10 | 0.09% |
| 11,542 | |
| Colour of used cars sold North West – October 2024 |
| Black | 14,639 | 22.79% |
| White | 12,216 | 19.02% |
| Grey | 12,596 | 19.61% |
| Silver | 8,038 | 12.51% |
| Red | 5,819 | 9.06% |
| Blue | 9,746 | 15.17% |
| Green | 857 | 1.33% |
| Yellow | 272 | 0.42% |
| Pink | 44 | 0.07% |
| 64,227 | |
| Colour of used cars sold Greater London – October 2024 |
| Black | 6,639 | 23.57% |
| White | 5,592 | 19.85% |
| Grey | 6,394 | 22.70% |
| Silver | 2,936 | 10.42% |
| Red | 2,085 | 7.40% |
| Blue | 4,132 | 14.67% |
| Green | 281 | 1.00% |
| Yellow | 95 | 0.34% |
| Pink | 18 | 0.06% |
| 28,172 | |
| Colour of used cars sold Northern Ireland – October 2024 |
| Black | 1,448 | 18.65% |
| White | 1,923 | 24.76% |
| Grey | 1,707 | 21.98% |
| Silver | 666 | 8.58% |
| Red | 759 | 9.77% |
| Blue | 1,181 | 15.21% |
| Green | 58 | 0.75% |
| Yellow | 24 | 0.31% |
| Pink | 0 | 0.00% |
| 7,766 | |
| Colour of used cars sold Scotland – October 2024 |
| Black | 5,288 | 18.13% |
| White | 6,497 | 22.27% |
| Grey | 6,378 | 21.86% |
| Silver | 2,553 | 8.75% |
| Red | 3,097 | 10.62% |
| Blue | 4,753 | 16.29% |
| Green | 380 | 1.30% |
| Yellow | 211 | 0.72% |
| Pink | 18 | 0.06% |
| 29,175 | |
| Colour of used cars sold South East – October 2024 |
| Black | 7,495 | 20.44% |
| White | 7,365 | 20.09% |
| Grey | 7,839 | 21.38% |
| Silver | 3,903 | 10.65% |
| Red | 3,430 | 9.35% |
| Blue | 5,910 | 16.12% |
| Green | 523 | 1.43% |
| Yellow | 174 | 0.47% |
| Pink | 26 | 0.07% |
| 36,665 | |
| Colour of used cars sold South West – October 2024 |
| Black | 3,626 | 17.38% |
| White | 4,478 | 21.46% |
| Grey | 4,319 | 20.70% |
| Silver | 2,336 | 11.20% |
| Red | 2,097 | 10.05% |
| Blue | 3,541 | 16.97% |
| Green | 332 | 1.59% |
| Yellow | 120 | 0.58% |
| Pink | 14 | 0.07% |
| 20,863 | |
| Colour of used cars sold Wales – October 2024 |
| Black | 2,510 | 19.51% |
| White | 2,558 | 19.89% |
| Grey | 2,743 | 21.32% |
| Silver | 1,266 | 9.84% |
| Red | 1,331 | 10.35% |
| Blue | 2,195 | 17.06% |
| Green | 176 | 1.37% |
| Yellow | 83 | 0.65% |
| Pink | 1 | 0.01% |
| 12,863 | |
| Colour of used cars sold West Midlands – October 2024 |
| Black | 5,346 | 19.68% |
| White | 5,545 | 20.41% |
| Grey | 5,771 | 21.24% |
| Silver | 2,890 | 10.64% |
| Red | 2,708 | 9.97% |
| Blue | 4,314 | 15.88% |
| Green | 393 | 1.45% |
| Yellow | 181 | 0.67% |
| Pink | 21 | 0.08% |
| 27,169 | |
| Colour of used cars sold Yorkshire & the Humber – October 2024 |
| Black | 4,308 | 20.49% |
| White | 4,758 | 22.63% |
| Grey | 4,265 | 20.28% |
| Silver | 2,195 | 10.44% |
| Red | 2,031 | 9.66% |
| Blue | 3,029 | 14.41% |
| Green | 295 | 1.40% |
| Yellow | 128 | 0.61% |
| Pink | 17 | 0.08% |
| 21,026 | |
We are the best source of UK automotive data. We collate, enhance and manage more data on the UK used car sector than any other provider.
For any automotive businesses we bring unprecedented access to live data to power apps, populate reports and get insight into the UK used car market.
Based on our data of 680k tracked adverts, but has a very small variance because removing a car from the website is not always a sale to a consumer.
https://marketcheck.uk/
Alistair Harrison
07498 217705
alistair@ahcomms.org
