Cookie Policy
Last updated May 6, 2026
Cookie Policy
MarketCheck, Inc. ("MarketCheck," "we," "us," or "our") uses cookies and similar technologies on marketcheck.com. This policy explains what cookies we use, why we use them, and how you can manage your preferences.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function correctly, remember your preferences, and provide usage data that helps us improve our services.
Cookies We Use
Essential Cookies
These cookies are strictly necessary for the website to operate. They cannot be disabled.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
mc_geo_country | Stores your country code (detected via request headers) to serve region-appropriate content and determine applicable privacy regulations. | Session | First-party |
mc_consent | Stores your cookie consent preferences (saved in localStorage). | Persistent | First-party |
_GRECAPTCHA / rc:: | Set by Google reCAPTCHA v3 to distinguish humans from bots when forms are submitted. Required for form security. | Session / 6 months | Third-party (Google) |
Analytics Cookies
These cookies help us understand how visitors interact with our website. Data is aggregated and used to improve site performance and user experience.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
_ga | Google Analytics — distinguishes unique visitors. | 2 years | Third-party (Google) |
_ga_* | Google Analytics 4 — maintains session state. | 2 years | Third-party (Google) |
_gid | Google Analytics — distinguishes visitors within a 24-hour window. | 24 hours | Third-party (Google) |
_gat | Google Analytics — throttles request rate. | 1 minute | Third-party (Google) |
These cookies are set via Google Tag Manager and are only activated when you grant analytics consent. When analytics consent is denied, Google Analytics operates in cookieless mode — sending anonymous, aggregated pings without storing cookies or identifying your device.
Marketing Cookies
These cookies measure the effectiveness of our marketing campaigns. They may be set by advertising partners to build a profile of your interests.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
_gcl_* | Google Ads — tracks ad click conversions. | 90 days | Third-party (Google) |
IDE / DSID | DoubleClick — ad conversion tracking and frequency capping. | 1 year / 2 weeks | Third-party (Google) |
test_cookie | DoubleClick — checks if the browser supports cookies. | 15 minutes | Third-party (Google) |
Marketing cookies are only set when you grant marketing consent.
Functional Cookies
These cookies enable third-party services to provide enhanced features such as content experiments and personalized recommendations.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
_gaexp | Google Optimize — determines experiment inclusion. | 90 days | Third-party (Google) |
_opt_awcid / _opt_utmc | Google Optimize — tracks campaign data for experiments. | 24 hours | Third-party (Google) |
Functional cookies are only set when you grant functional consent.
Session Storage and Local Storage
We also use browser storage mechanisms that are not cookies but serve similar purposes:
| Key | Purpose | Storage | Duration |
|---|---|---|---|
mc_consent | Your cookie consent preferences. | localStorage | Persistent until cleared |
mc_utm | UTM campaign parameters captured from your landing URL, used for marketing attribution. | sessionStorage | Current browser session only |
mc_region_banner_dismissed | Tracks whether you dismissed the region suggestion banner. | sessionStorage | Current browser session only |
These storage mechanisms do not require consent under GDPR as they are either strictly necessary (consent preferences, region banner) or session-scoped and non-identifying (UTM parameters).
Google Consent Mode v2
We implement Google Consent Mode v2, which allows our analytics and marketing tags to adjust their behavior based on your consent preferences:
- Consent granted: Full tracking with cookies, providing detailed analytics and conversion data.
- Consent denied: Cookieless mode — anonymous, aggregated pings are sent without storing any cookies or identifying your device. No personal data is collected.
This ensures we can gather basic, non-identifying site usage metrics while fully respecting your privacy choices.
How We Handle Consent by Region
| Region | Default Behavior | Banner |
|---|---|---|
| North America (US, CA) | Analytics granted by default. Marketing and functional require opt-in. | Shown — you can opt out at any time. |
| United Kingdom | All non-essential cookies denied by default. | Shown — requires explicit opt-in. |
| European Union / EEA | All non-essential cookies denied by default. | Shown — requires explicit opt-in. |
| Other regions | All non-essential cookies denied by default (safe default). | Shown — requires explicit opt-in. |
Managing Your Preferences
You can change your cookie preferences at any time by:
- Clicking "Manage Cookie Preferences" in the website footer.
- Adjusting individual cookie categories (Analytics, Marketing, Functional) in the preference modal.
Your preferences are stored locally in your browser and apply immediately.
Browser-Level Controls
You can also manage cookies through your browser settings:
- Google Chrome: Settings → Privacy and Security → Cookies
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and Site Permissions
Note that blocking all cookies may affect website functionality.
Third-Party Services
Our website integrates the following third-party services that may set cookies:
| Service | Provider | Purpose |
|---|---|---|
| Google Tag Manager | Google LLC | Tag management and script delivery |
| Google Analytics 4 | Google LLC | Website usage analytics |
| Google reCAPTCHA v3 | Google LLC | Bot detection for form submissions |
These services are governed by Google's Privacy Policy.
Updates to This Policy
We may update this Cookie Policy to reflect changes in our practices or applicable regulations. The "Last Updated" date at the top of this page indicates the most recent revision.
Contact Us
If you have questions about our use of cookies, please contact us at:
MarketCheck, Inc. Email: support@marketcheck.com Website: marketcheck.com